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Decadent Dreaming : Olivia von Halle Partners with Saint-Tropez’s Storied Hôtel La Ponche

This summer, Olivia von Halle partners with the Hôtel La Ponche in Saint-Tropez to celebrate the launch of their Autumn/ Winter 2023 collection.

The Azure Collection conjures the splendour of the French Riviera in the 1920s and 30s – paying homage to a bohemian jet set of artists and writers including Zelda and F. Scott Fitzgerald, Pablo Picasso, Salvador Dalí, Dora Maar, Man Ray and Jean Cocteau for whom the Côte d’Azur became a playground, backdrop, and endless source of creative inspiration.


Given the collection’s focus on the imaginative energies and nonchalant elegance of this glamorous era, a collaboration with a hotel famed for its free-spirited history and esteemed clientele is fitting. Beginning as a small fisherman’s hole-in-the-wall in 1938, Hôtel La Ponche welcomed a second wave of celebrities and intellectual luminaries in the 1950s including Francoise Sagan, Jean-Paul Sartre, Romy Schneider, Brigitte Bardot (who filmed the evocative dancing scene in And God Created Woman in the hotel bar), and, of course, Pablo Picasso. A “little paradise” away from the glitz and hubbub, it formed a crucial point of inspiration for The Azure Collection, which was shot on location at the hotel – offering a similar melding of artistic sensibility with the seductive promise of all-out leisure. The hotel also shares a natural affinity with the brand, both displaying a devotion to craft, quiet luxury and timeless beauty, with no detail overlooked.


For the month of July, an exclusive in-house pyjama menu will be available at Hôtel la Ponche. Guests will be able to shop Olivia von Halle’s signature silk pyjama sets (the striped Lila Nika and unisex, immensely elegant Laurent Navy) and have them delivered directly to their room or suite. For those staying in the hotel’s suites and apartments, there will also be an extra-special gift in the form of a complimentary screen-printed silk eye mask from Olivia von Halle’s Classics collection. Designed with decadent downtime in mind and devoted to pleasure, freedom and luxurious lounging, there’s no better place to enjoy The Azure Collection than in this legendary location.




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